Wicked Sensual Care is expanding their popular sensual massage collection with three new Sensual Massage Oils, designed to elevate any massage experience. Available in three aromatic blends—Lavender + Rosemary, Lemongrass + Ginger, and Vanilla + Sugarcane—each oil nourishes the skin with spa-quality ingredients, including Vitamin E and Aloe, for a smooth, long-lasting glide.

A study from Northumbria University found that 91% of couples enjoy mutual massage, highlighting the growing need for high-quality products that foster connection through intimate touch, both externally and internally. Wicked Sensual Care’s vegan, high-quality sensual massage oils offer a way to truly satisfy your craving for touch.

About Wicked Sensual Care:

A leader in sexual health and wellness for over a decade, Wicked Sensual Care uses conscious formulas and ingredients to create personal lubricants, enhancers, toy cleaners, and sensual massage creams perfect for partner and solo play. Wicked Sensual Care’s award-winning collections include anal lubricants, massage products, simply® timeless lube for menopause, and so much more. 

For more information, visit Wicked Sensual Care or contact:

Hail Groo

hail@ForwardApproachMarketing.com 

ForwardApproachMarketing.com

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Opposites really do attract! Wicked Sensual Care is thrilled to introduce the Sensation Kit, a travel-sized duo featuring two of their most popular water-based lubricants—Aqua Heat and Aqua Chill. This compact kit empowers you to explore the exciting world of sensation play with ease, combining gentle warming and cooling lubricants to create unforgettable moments of connection and discovery.

Director of Marketing and Product Development jessica drake shared her excitement about the new kit: “The Sensation Kit is such a fun way to inspire intimacy and playfulness. Aqua Heat and Aqua Chill are gentle, body-safe, toy-safe, and endlessly versatile. You can use them alone, use each on different parts of the body, or use them together for a unique sensory adventure, whether you’re a beginner or a seasoned explorer.”

Perfect for couples and solo adventurers alike, the Sensation Kit invites you to experiment with the delightful interplay of hot and cool sensations. Whether you’re spicing up a cozy night in or adding some excitement to your getaway, these lubes are here to level up your intimate play. Designed to pair beautifully with toys, a blindfold, or even an ice cube, Aqua Heat and Aqua Chill make it easy to turn ordinary moments into extraordinary sensory experiences.

The Sensation Kit is your ticket to playful experimentation and deeper connection. It’s compact, travel-ready, and packed with possibilities for anyone looking to elevate their intimate moments. Ready to chill and turn up the heat? 

About Wicked Sensual Care:

A leader in sexual health and wellness for over a decade, Wicked Sensual Care uses conscious formulas and ingredients to create personal lubricants, enhancers, toy cleaners, and sensual massage creams perfect for partner and solo play. Wicked Sensual Care’s award-winning collections include anal lubricants, massage products, simply® timeless lube for menopause, and so much more. 

For more information, visit Wicked Sensual Care or contact:

Hail Groo

hail@ForwardApproachMarketing.com 

ForwardApproachMarketing.com

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Wicked Sensual Care has announced a special collaboration with sex and relationship expert Zachary Zane, unveiling Zachary Zane’s Wicked Sensual Care Gift Guide just in time for the festive season. Zane’s guide takes a candid and intimate approach to navigating holiday stress with a focus on self-care and good sex, showcasing a curated selection of the best Wicked Sensual Care products for every occasion.

Zane’s recommendations include top picks like simply® Hybrid for sensitive skin, Ultra Silicone Heat for warming sensations, and Jelle PLUS for more relaxed and enjoyable anal play. His playful and informative insights are sure to help people across the spectrum of intimacy enjoy a more connected and stress-free holiday season.

Along with this exciting guide, Wicked Sensual Care is offering their biggest sale of the year with Black Friday deals throughout November. Every week, shoppers can save 40% on select product collections:

• Week 1: Ultra Collection
• Week 2: Massage Collection
• Week 3: Aqua Collection
• Week 4: simply® timeless Collection

About Wicked Sensual Care:

A leader in sexual health and wellness for over a decade, Wicked Sensual Care uses conscious formulas and ingredients to create personal lubricants, enhancers, toy cleaners, and sensual massage creams perfect for partner and solo play. Wicked Sensual Care’s award-winning collections include anal lubricants, massage products, simply® timeless lube for menopause, and so much more. 

For more information, visit Wicked Sensual Care or contact:

Hail Groo

hail@ForwardApproachMarketing.com 

ForwardApproachMarketing.com

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Wicked Sensual Care, the award-winning personal lubricant and sexual wellness brand, invites you to take part in its 2024 Survey of Pleasure! This annual survey is designed to explore the diverse ways people enhance intimacy and pleasure in their lives while helping shape the future of Wicked Sensual Care’s innovative products.

Participants who complete the survey will receive a $5 coupon valid through December 31, 2024, and be automatically entered to win a $100 gift card to WickedSensualCare.com. Open to continental U.S. residents 18+ only.

Why Participate?

• Share your insights on intimacy, masturbation, and kinks.
• Help create a better consumer experience tailored to pleasure-based needs.
• Receive a $5 coupon and a chance to win a $100 gift card!

“We’re always amazed by the diversity and depth of responses to our Survey of Pleasure,” said jessica drake, Director of Marketing at Wicked Sensual Care. “From understanding sexual preferences to uncovering new trends, these insights allow us to create purposeful products that enhance intimacy.”

In past surveys, participants ranged in age from 18 to 71+, representing diverse identities, including trans, polyamorous, and asexual communities. This year’s survey continues to focus on inclusivity and innovation, aiming to uncover what makes pleasure meaningful to people across all walks of life.

For more information or please visit Wicked Sensual Care’s website or contact Hail@ForwardApproachMarketing.com.

Best,

Hail

Hail@ForwardApproachMarketing.com 

WickedSensualCare.com

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1. Product Innovations: Exciting Additions to Our Lineup

This year, Wicked Sensual Care introduced a suite of new products designed to enhance intimacy and connection, including:

• Jelle Plus: An innovative lubricant featuring natural relaxants in the anal collection.
• Toy Cleaner Refill: A sustainable solution for maintaining sexual wellness accessories.
• Tropical Trio Kit: A fun, flavorful collection of travel-sized lubes for adventurous play.
• Sensation Kit: A pairing of Aqua Heat and Aqua Chill lubricants, offering consumers a playful hot-and-cool sensory experience.

Building on the success of the simply® timeless collection (released in 2023), Wicked Sensual Care continues to support consumers navigating perimenopause, menopause, and beyond. This collection, celebrated for its inclusive design and body-safe formulas, remains one of the brand’s top sellers.

2. Strengthened Leadership: Cassie Pendleton’s Return

Wicked Sensual Care welcomed back Cassie Pendleton as Director of Business Development, joining forces with a dynamic leadership team that includes jessica drake (Director of Marketing and Product Development), Nicole Talley (Senior Account Executive, Global), and Johanna Weston (Account Executive, US & Latin America). Together, the team is driving innovation while reinforcing the company’s dedication to education, inclusivity, adaptability, and collaboration.

Reflecting on her return, Pendleton shared: “Wicked Sensual Care’s dedication to inclusivity and innovation is unmatched. I’m excited to bring my passion for ingredients and creative energy to redefine industry standards and deliver strong results for our partners.”

3. Recognition and Accolades

Wicked Sensual Care earned the 2024 XBIZ Award for Sex Lubricant Company of the Year, celebrating its unparalleled commitment to quality, education, and innovation.

Additionally, the brand was featured as a key player in Allied Market Research’s report on the growing global sexual wellness market, projected to reach $32.5 billion by 2033. This acknowledgment highlights Wicked Sensual Care’s impact on the industry’s growth and evolution.

4. Giving Back: Philanthropy Through simply® Aqua Special Edition

Philanthropy remained at the heart of Wicked Sensual Care’s mission in 2024. Through proceeds from every bottle of simply® Aqua Special Edition, the brand supported 12 impactful organizations, including the Marsha P. Johnson Institute, Brave Space Alliance, and Feed the Streets. To date, these efforts have raised over $50,000 for community-focused initiatives.

5. Looking Ahead

With a strong leadership team, a suite of innovative products, new products in development, and unwavering dedication to conscious formulas and inclusivity, Wicked Sensual Care is poised for continued growth and impact in 2025 and beyond.

The post A Year of Innovation and Impact for Wicked Sensual Care appeared first on Wicked Sensual Care | Lubes & Enhancers.

Wicked Sensual Care, a leading name in sexual health and wellness, proudly announces the return of Cassie Pendleton as Director of Business Development.

Her re-addition strengthens the company’s leadership team as it continues to innovate and expand in an evolving sexual health marketplace. Pendleton will collaborate with jessica drake (Director of Marketing and Product Development), Nicole Talley (Senior Account Executive, Global), Johanna Weston (Account Executive, US & Latin America) and Geoff Aran (Director of Operations) forming a cohesive team dedicated to delivering conscious, adaptable, and inclusive products.

Steve Orenstein, Founder and President of Wicked Sensual Care, expressed his excitement about Cassie’s return. “We are thankful to have Cassie back, as her exceptional skills and deep passion for our brand mission perfectly complement the dynamic, passionate, and innovative qualities of our current team. This powerful synergy will not only enhance our ability to create products that meet market needs but also strengthen our retail and distributor partnerships, driving even greater success across all aspects of our business.” 

With an unwavering passion for building relationships and a knack for creative problem-solving, Cassie Pendleton is excited to embark on this next chapter with Wicked Sensual Care. “I couldn’t be more thrilled to rejoin a team that not only shares my enthusiasm but is also deeply committed to innovating the sexual health and wellness category as a whole,” said Pendleton. “Wicked Sensual Care’s dedication to inclusivity and innovation is truly unmatched. I’m eager to bring my passion for ingredients and creative energy to the table, driving projects that are set to redefine industry standards. With my focus on delivering strong results for our distribution and retail partners, I’m confident we’ll achieve successes that elevate our brand and truly connect with our customers.”

jessica drake, who has shaped most of the brand’s creative and strategic direction over the last years, echoed these sentiments: “With Cassie’s return, our team is stronger than ever. Cassie brings a wealth of experience and fresh perspectives that perfectly complement the progressive path we’re on. We’re continually learning and we pledge to create purposeful products that are not just inclusive but also have broad market appeal while addressing emerging consumer needs. Having Cassie as a colleague and creative partner brings a much more cohesive feeling of unity to the brand, and I’m so excited for what’s to come.”

As the company looks ahead to an exciting trajectory for late 2024 and beyond, the reintroduction of Cassie Pendleton reinforces the brand’s commitment to conscious formulas, consumer education, and several new collections and kits.

About Wicked Sensual Care

A leader in sexual health and wellness for over a decade, Wicked Sensual Care uses conscious formulas and ingredients to create personal lubricants, enhancers, toy cleaners, and sensual massage creams perfect for partner and solo play. Wicked Sensual Care’s award-winning collections include anal lubricants, massage products, simply® timeless lube for menopause, and so much more. 

For more information, visit: 

WickedSensualCare.com/

X.com/WickedSensual 

Facebook.com/WickedLubes 

Instagram.com/WickedSensualCare 

For marketing and PR information contact:

Hail Groo

hail@ForwardApproachMarketing.com 

ForwardApproachMarketing.com

The post Cassie Pendleton Rejoins Wicked Sensual Care’s Dynamic Leadership Team appeared first on Wicked Sensual Care | Lubes & Enhancers.

Portion of Entire simply® Collection Proceeds to Benefit Marsha P. Johnson Institute in June

This June, in honor of Pride Month, Wicked Sensual Care continues its commitment to supporting LGBTQIA+ communities. Since simply® Aqua Special Edition debuted in 2021, Wicked Sensual Care has proudly contributed over $50,000 to a variety of LGBTQIA+ organizations. For the third consecutive year, a percentage of proceeds from not just simply® Aqua Special Edition, but from every product in the entire simply® collection, will be donated to Marsha P. Johnson Institute in honor of Pride Month.

jessica drake, Wicked Sensual Care’s Brand Strategist and Resident Sex Educator, shares her insights on the profound impact of this initiative, “Every time we choose to support the Marsha P. Johnson Institute, we’re honoring a legacy of fierce advocacy and bold love. To me, this isn’t just about donations—it’s about loudly and proudly supporting every member of the LGBTQIA+ community. It’s about saying, ‘I see you, I support you, and I celebrate you, not just during Pride, but every single day.’ This campaign is close to my heart, and I’m so proud to help propel it forward.”

When you choose Wicked Sensual Care, every purchase of simply® Aqua Special Edition contributes to causes that champion LGBTQIA+ rights and wellbeing year round.. This means that each time you enjoy their products, you’re also making a meaningful impact—supporting a legacy of love and equality every day.

For more information, to request a sample of simply® Aqua Special Edition, or to schedule an interview with jessica drake, please feel free to reach out. Let’s celebrate Pride with action and purpose!

Best,

Hail

(they/them)

hail@forwardapproachmarketing.com

ForwardApproachMarketing.com

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Wicked Sensual Care, a leader in the personal lubricant industry, is proud to announce updated label designs for many of its flagship products. The updated designs bring a fresh, modern look to favorites like Ultra Silicone, Crème Stroking Cream, the Toy Love Collection, Aqua Sensitive, and all Heat and Chill sensation lubricants.

“We are redefining the visual identity of our flagship products in a big way with these sleek new labels,” says jessica drake, Brand Strategist for Wicked Sensual Care. “The updated design reflects the premium quality of our products, makes the features of each product more obvious and easily understandable to the consumer, and aligns with our commitment to continuous innovation. Many of the new labels have already started to appear on store shelves and the response has been fantastic.”

Wicked Sensual Care urges all current online retailers to visit the B2B portal (WickedSensualCare.com/b2b-portal/) and update the product images on their websites immediately. This ensures that customers are presented with the latest packaging, enhancing their shopping experience and maintaining consistency across all retail platforms. For retailers interested in carrying Wicked Sensual Care products, you can find more information on the portal page as well.

In addition to the new label designs, Wicked Sensual Care recently debuted several new products that have been met with acclaim by retailers and consumers alike. These new releases include:

• simply® Tropical Trio Travel Kit: Wicked Sensual Care’s first-ever kit debuts this July with three flavors only available in this trio for a limited time – Guava, Toasted Coconut, and Pineapple.
• Aqua 16oz Water-Based Lube: This larger size of Wicked Sensual Care’s flagship product provides the same high-quality, long-lasting lubrication in a more economical and convenient size.
• 32oz Toy Cleaner Refill Pouch: Promoting sustainability, this refill pouch allows customers to reuse plastic bottles and/or fill existing containers, reducing their carbon footprint and environmental impact while ensuring toys are kept clean and safe.
• simply® timeless Line: Specifically designed for the unique needs of individuals experiencing perimenopause, menopause, and beyond, this new collection has been met with acclaim by retailers and consumers alike.
• Jelle Plus: An innovative anal lubricant infused with natural relaxants and soothing ingredients, Jelle Plus offers a more comfortable anal experience without any numbing agents, catering to both novice and experienced users.

Wicked Sensual Care remains committed to innovation and customer satisfaction with many more product releases scheduled over the coming months. Be on the lookout for announcements in August, September, and November, as the brand continues to expand its product line and enhance the customer experience.

About Wicked Sensual Care

A leader in sexual health and wellness for over a decade, Wicked Sensual Care uses conscious formulas and ingredients to create personal lubricants, enhancers, toy cleaners, and sensual massage creams perfect for partner and solo play. Wicked Sensual Care’s award-winning collections include anal lubricants, massage products, simply® timeless lube for menopause, and so much more. 

For more information, visit: 

WickedSensualCare.com   

Twitter.com/WickedSensual 

Facebook.com/WickedLubes 

Instagram.com/WickedSensualCare 

For marketing and PR information contact:

Hail Groo

hail@ForwardApproachMarketing.com 

ForwardApproachMarketing.com

The post Wicked Sensual Care Unveils New Labels for Flagship Products, Announces Upcoming Releases appeared first on Wicked Sensual Care | Lubes & Enhancers.

Wicked Sensual Care is excited to unveil a new comprehensive online resource dedicated to sex and intimacy during perimenopause, menopause, and beyond. The innovative Menopause Hub is designed to support individuals and couples as they navigate the changes that come with aging, providing expert guides, product recommendations, and educational content.

The hub features insightful testimonials and instructive videos from top sex educators, including Joan Price, known for her advocacy in senior sexuality. Visitors to the hub can expect to find a wealth of information to enhance their sexual wellness before, during and after the menopausal transition.

“Our goal is to provide a space where the conversation about sexual health and aging is open, informed, and pleasure-based,” said Wicked Sensual Care’s Resident Sex Educator and Brand Strategist jessica drake. “Society tells us sex has an expiration date and we need tons of “anti-aging” products to remain desirable, when the truth is that aging is something natural that happens to all of us, and we’re still deserving of pleasure every step of the way. Now more than ever, more and more people are ready to join the conversation about prioritizing pleasure throughout every stage of our lives, and we’re proud to be an integral part of that.”

In conjunction with the launch of the Menopause Hub, Wicked Sensual Care is thrilled to announce their Instagram Live streams titled, “Your Body’s Changing: Demystifying Sexual Health and Wellness Needs As You Age,” hosted by jessica drake and simply® Timeless Ambassador Joan Price, are now an ongoing monthly series. These sessions will offer live Q&A, tips, and discussions on embracing sexuality at any age.

The next live stream will take place Monday, April 22 at 12pm PDT on Wicked Sensual Care’s official Instagram page, where Joan and jessica will explore topics related to sexual health and aging, address common myths, and answer questions from the audience.

For more information about the Menopause Hub and upcoming Instagram live streams, visit Wicked Sensual Care’s website and follow them on Instagram at @WickedSensualCare.

About Wicked Sensual Care

As a leader in sexual health and wellness for over a decade, Wicked Sensual Care uses conscious formulas and ingredients to create personal lubricants, enhancers, toy cleaners, and sensual massage creams perfect for partner and solo play. Wicked Sensual Care’s award-winning collections include anal lubricants, massage products, simply® Timeless lube for menopause, and so much more. 

For more information, visit: 

WickedSensualCare.com   

Twitter.com/WickedSensual 

Facebook.com/WickedLubes 

Instagram.com/WickedSensualCare 

For marketing and PR information contact:

Hail Groo

hail@ForwardApproachMarketing.com 

ForwardApproachMarketing.com

The post Wicked Sensual Care Announces Menopause Hub and Education Campaign appeared first on Wicked Sensual Care | Lubes & Enhancers.

Introducing the simply® Tropical Trio from Wicked Sensual Care: a limited-edition set of 1oz travel-sized,  water-based lubricants in Guava, Pineapple, and Toasted Coconut flavors inspired by summer. Perfect for enhancing all types of play and toy use, these delicious flavors are available exclusively in this kit for a limited time.

“At Wicked Sensual Care, we are always striving to innovate and delight,” said Brand Strategist jessica drake. “The simply® Tropical Trio travel kit is a perfect example of our commitment to creating enticing new options for both long-time and first-time customers.”

Sweetened with stevia, pH balanced, cruelty-free, and free from glycerin, parabens, and propylene glycol, the simply® Tropical Trio provides a clean and delightful experience. Explore tropical bliss with this exclusive travel-sized set, available now for a limited time. 

Also be on the lookout for announcements in August, September, and November, as Wicked Sensual Care continues to expand its product line and enhance the customer experience.

About Wicked Sensual Care

A leader in sexual health and wellness for over a decade, Wicked Sensual Care uses conscious formulas and ingredients to create personal lubricants, enhancers, toy cleaners, and sensual massage creams perfect for partner and solo play. Wicked Sensual Care’s award-winning collections include anal lubricants, massage products, simply® timeless lube for menopause, and so much more. 

For more information, visit: 

WickedSensualCare.com/product/simply-tropical-trio-travel-kit/

Twitter.com/WickedSensual 

Facebook.com/WickedLubes 

Instagram.com/WickedSensualCare 

For marketing and PR information contact:

Hail Groo

hail@ForwardApproachMarketing.com 

ForwardApproachMarketing.com

The post Wicked Sensual Care Introduces simply® Tropical Trio: A Limited Edition Travel-Sized Lube Set appeared first on Wicked Sensual Care | Lubes & Enhancers.