Proud Year-Round: WICKED SENSUAL CARE Invites Retailers to Enter 2023 PRIDE MONTH Retail Display Contest

Top Sexual Wellness Brand Encourages Adult Stores to Join In Raising Funds & Awareness for LGBTQ+ Organizations During the Month of June & Beyond

Los Angeles, CA – (June 1 2023) – Three-time AVN Best Enhancement Manufacturer Wicked Sensual Care is calling upon all retail partners to join it in raising funds and awareness for the LGBTQ+ community by entering its 2023 Pride Month In-Store Retail Display Contest starting June 1st.

Retailers worldwide are encouraged to engage consumers by crafting visually captivating displays in their stores that incorporate signage for Wicked Sensual Care’s Pride 2023 campaign luBE YOURSELF (printable reseller assets can be downloaded from the WSC B2B Portal), and prominently showcase simply™ Aqua Special Edition Water Based Intimate Lubricant. Released in September 2021, simply™ Aqua Special Edition was specifically designed to offer year-round support to LGBTQ+ communities through a percentage of its sales donated to the charitable organizations serving them.

Retailers are invited to integrate other Wicked Sensual Care products into their displays, and may  cross-merchandise with lingerie, clothing, novelties, and other items, provided only WSC lubricants are featured.

To participate, retailers should share photos (or video) of their top displays on their store’s social media pages, mentioning and tagging Wicked Sensual Care (InstagramTwitterFacebook) and utilizing the hashtag #luBEYOURSELF.

Prizes will be awarded to winners in the following categories:

  • Biggest Display
  • Best Use of WSC Product
  • Most Creative Design
  • Best Social Media Representation
  • Staff Participation in the Photo/Video

Wicked Sensual Care will showcase all entries on social media and choose one winning store from each category. Each prizewinning store will receive a $200 prize to utilize at their discretion, while WSC will also match the prize amount and make a charitable donation to the LGBTQ+ organization of their choosing.

Submissions for the contest will be accepted until June 30th, and the announcement of the winners will take place on July 1st.

“Our sentiment this year is ‘luBE YOURSELF’ because every individual, regardless of their sexual orientation or gender identity, deserves to be treated with dignity, respect, and equality,” said a company representative. “Inclusion fosters a society that embraces diversity, promoting a sense of belonging, acceptance, and understanding for all people. The recent enactment of regressive legislation in Florida and other regions unabashedly directs its aim towards the LGBT community, with the transgender community bearing the brunt of its impact. Those behind these measures endeavor to strip trans individuals of vital healthcare, deny them access to housing, credit, and public spaces, and subject them to unfounded disgrace. But LGBT individuals and their allies transcend boundaries. And it’s our hope those who stand against transgender individuals may experience the sheer joy and liberation that arises from embracing one’s authentic self. May they come to realize that the empowerment and freedom of others poses no threat to their own.”

Thus far, Wicked Sensual Care has proudly contributed nearly $35,000 to various charitable organizations dedicated to advancing equal rights and fair treatment for lesbian, gay, bisexual, transgender, and intersex individuals.These organizations include The Marsha P. Johnson Institute, The Trevor Project, Trans Lifeline, APLA, Trans Santa, Black and Pink, Immigration Equality, Tending the Garden, and others.

Wicked Sensual Care’s commitment to assisting resellers in their support of the LGBTQ+ community and the valuable organizations serving it remains steadfast.

For more information, please contact your preferred distributor, Wicked Sensual Care sales rep, or email

For WSC updates, including sexual health and wellness tips from resident sex educator jessica drake, join the conversation on Instagram, Facebook, and Twitter:


With enriched intimate experiences in mind, Wicked Sensual Care offers personal lubricants, enhancers, massage creams, and toy cleaners perfect for partner and solo play. With a commitment to progressing sexual health and wellness, Wicked Sensual Care uses exclusive formulas and conscious ingredients to create products that are always vegan, cruelty-free, and paraben-free. And for those wanting to do it simply®, the simply® line offers a collection of products that are also glycerin and propylene-glycol free.

In addition to awards from StoreErotica, XBIZ, and ‘O’, Wicked Sensual Care is the first pleasure products company in AVN’s history to be named Best Enhancement Manufacturer three consecutive times. These acknowledgments and regular recommendations from the world’s most renowned educators and journalists at Cosmopolitan, Men’s Health, Buzzfeed, Glamour, and more continue to shine a spotlight on Wicked Sensual Care’s accomplishments as a brand.

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