WICKED SENSUAL CARE Offers Retailers Cross-Merchandising & Cash Wrap Packages to Facilitate Ease of Shopping While Generating Additional Sales


WICKED SENSUAL CARE Offers Retailers Cross-Merchandising & Cash Wrap Packages to Facilitate Ease of Shopping While Generating Additional Sales

Los Angeles, CA – (October 23, 2019) – Top sexual wellness brand Wicked Sensual Care, the winner of the 2019 “O” Award for Best Lubricant, today introduced new cross-merchandising packages designed to help retailers build sales, foster loyalty, and enhance the consumer experience.

Wicked Sensual Care cross-merchandising packages are equipped with products, testers, and eye-catching signage to provide point-of-sale product information. Each Cross-Merchandising Must Haves package comes with six pieces (each) of ten items ideal for cross-merchandising across any retail space. Each package also includes ten corresponding product information cards for display with each item, testers of each item, fifty consumer brochures highlighting product benefits, and a comprehensive Wicked Sensual Care handbook for staff product knowledge training.

These powerful tools help retailers maximize sales and make the shopping experience more convenient by showing complimentary items displayed alongside one another.

Recognizing that the retail checkout counter provides another opportunity for sales, Wicked Sensual Care is also helping retailers enhance their bottom line by introducing new Cash Wrap Essentials. According to a recent study by the Shop! retail association, 68% of all in-store purchases are impulse-driven. People who’ve made it to the checkout line are obviously in the mood to buy, and positioning the right merchandise can help boost their basket size. Each Cash Wrap Essentials package is equipped with twelve (each) of the line’s most popular cash wrap items (Aqua, Cleene, and Foam n’ Fresh), attractive point-of-purchase signage recommending Wicked Sensual Care products for intimate adventures, and testers (for Aqua and Foam n’ Fresh) to support the consumer experience.

“We’re thrilled to be able to offer these dynamic packages to our retailers to further their in-store success with the WSC brand,” enthused Cassie Pendleton, Marketing Director for Wicked Sensual Care. “We’re confident we’ve crafted the perfect mix of products and P.O.S. support so that everyone can experience the benefits of cross-merchandising successfully.”

A favorite of consumers, reviewers, and sexual wellness authorities alike, the Wicked Sensual Care line has been profiled by such major media outlets as Prevention, where it was featured in The Best Personal Lubricants for Better Sex, According to Experts, an overview of intimate products for women and men compiled by Korin Miller and featuring reviews by sexual wellness professionals (go here to read the article in its entirety). With a firm commitment to retailer support, sexual wellness, and high-quality healthy ingredients, Wicked Sensual Care continues to be a force for innovation in the global intimate lubricant space.

For more information contact your WSC sales rep or email sales@wickedsensualcare.com For review samples contact Team@WickedSensualCare.com.


About Wicked Sensual Care

Crafted to enhance intimate adventures, the Wicked Sensual Care Collection offers luxurious lubricants and enhancers perfect for partner and solo play. A leader in sexual wellness, Wicked Sensual Care uses exclusive formulas and the finest ingredients to create the highest quality lubricants on the market. Within its elegant and discreet packaging are products that are vegan, cruelty-free, and paraben-free. Wicked Sensual Care is dedicated to producing conscious products that include natural extracts such as olive leaf and aloe, providing additional enrichments for increased comfort and peace of mind.

Wicked Sensual Care’s water-based “Aqua” collection provides long-lasting formulas that satisfy without ever becoming sticky or tacky during use, while the “Ultra” collection uses one hundred percent pure premium silicone to create unsurpassed glide and comfort.

“Specialty” products include Enhancers & Cleaners designed to boost intimacy and heighten sexual health and wellness. Whether consumers are searching for something sexy, therapeutic, or romantic, Wicked Sensual Care can provide the ideal complement to all erotic experiences.


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For Wicked Press Information, Please Contact:

Daniel Metcalf (818) 266-7910


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