Wicked Sensual Care Announces Joan Price as First simply® timeless™ Ambassador


Self-pleasuring is delicious sex, and it doesn’t matter how old we are, what gender, whether or not we have a partner, if arousal and orgasms are our happy place or we’ve grown up to think of masturbation as shameful. Sexual pleasure is within our own power.

Here are some reasons that we, as seniors, might want to enjoy solo sex:

Read Joan’s Guide To Senior Masturbation




Wicked Sensual Care Announces Joan Price as First simply® timeless™ Ambassador

Wicked Sensual Care is thrilled to announce Joan Price as the inaugural ambassador for its simply® timeless™ line. Price, an esteemed Senior Sex Educator and author, will be bringing her wealth of knowledge and experience to Wicked Sensual Care’s platform, promoting the message of intimacy and pleasure at every age.


Joan Price has been a vocal advocate for senior sexuality, educating individuals aged 50 to 80+ on sexual health and pleasure for over two decades. Her commitment to this cause aligns seamlessly with the ethos of simply® timeless, a product line dedicated to enhancing the sexual wellness of older adults. 


“I’m honored to be the first Brand Ambassador for simply® timeless™, a brand I personally enjoy, trust, and recommend,” said Price. “Older vulva owners are often startled and dismayed when they find their bodies no longer lubricate enough for sexual comfort and enjoyment. There are so many confusing choices out there. How reassuring to know that simply® timeless™ has a complete line that takes care of their needs, contains only beneficial ingredients, and brings back the joy of friction.”


jessica drake, Brand Strategist for Wicked Sensual Care, expressed her excitement about this collaboration. “Joan’s passion and expertise in senior sexuality are unparalleled. Her joining forces with simply® timeless™ not only signifies our commitment to inclusivity in sexual wellness but also reinforces our belief that pleasure is timeless. We’re eager to see her influence in making intimacy accessible and enjoyable for all ages,” said drake.


Joan Price’s collaboration with Wicked Sensual Care will include sharing valuable insights and information about timeless intimacy on WickedSensualCare.com and through their social media channels. As an award-winning author, featured in the New York Times Magazine, and co-creator of “jessica drake’s Guide to Wicked Sex: Senior Sex,” her expertise is a valuable addition to the brand.


For more information about Joan Price and her work, visit www.joanprice.com.



With enhanced intimacy in mind, Wicked Sensual Care offers personal lubricants, enhancers, and toy cleaners perfect for partner and solo play. As an award-winning leader in sexual health and wellness, Wicked Sensual Care uses exclusive formulas and conscious ingredients to create products that are always vegan, cruelty-free, and paraben-free. Wicked Sensual Care’s simply®  line is a collection of lubricants that are also glycerin and propylene-glycol free. 


Joan Price is renowned as an advocate for ageless sexuality, gaining recognition as a “senior sexpert” and “the beautiful face of senior sex.” Following the success of her first book, “Better Than I Ever Expected: Straight Talk about Sex After Sixty,”  she authored “Naked at Our Age: Talking Out Loud about Senior Sex” and “The Ultimate Guide to Sex After 50,” addressing the challenges and joys of ageless sexuality. Her later work, “Sex After Grief: Navigating Your Sexuality After Losing Your Beloved,” explores recapturing sexuality after loss. Additionally, Joan collaborated with jessica drake for an educational film on senior sex. Joan’s work extends internationally through speaking engagements and her award-winning blog​.

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