WICKED SENSUAL CARE Celebrates Its 10th Anniversary

Impact-Oriented Pleasure Products Leader Observes Its Tenth Anniversary and Promises More Innovation in Support of Its Growing Worldwide Presence


Los Angeles, CA – (August 4, 2022) – Today marks the 10th anniversary of Wicked Sensual Care, an industry leader in the sexual wellness space. In its first decade, Wicked Sensual Care has strengthened its position in the intimate lubricant sector, entered new markets, expanded its footprint, and offered ever-more innovative exclusive formulas. These progressive accomplishments have made the brand a media favorite, garnering recommendations from Cosmopolitan, Men’s Health, Buzzfeed, Glamour, and more.


Reflecting on the ten years of progress, Steve Orenstein, President of Wicked Sensual Care said, “I take great pride in what we have accomplished over the last decade, and it could not have happened without those who accompanied us on our journey – our dedicated and talented staff, our long standing customers, and our partners and communities. As we celebrate this important milestone, I am even more enthusiastic about the many opportunities we have to contribute to a healthier and more sustainable tomorrow.”


“To say that I am grateful and humbled by this team’s success over the past ten years would be an enormous understatement,” said Wicked Sensual Care Brand Strategist and Resident Sex Educator jessica drake. “I am equally thankful to all of the people who supported us from day one. It would’ve been hard to believe that when we started the company with a handful of people that we would end up where we are today.  But what I’m most proud of is that we’ve continued to stick to our core ideals – sex education, wellness, and health – and as a result, we have been a disruptor in the pleasure products space. I am incredibly honored to be a part of that. That said, i know our best days are ahead of us.”


“I’m absolutely thrilled and honored to be part of the Wicked Sensual Care team, a company that intentionally develops products that make the health and enjoyment of consumers a priority,” said Sales Director Jenn Brice. “Our first ten years have been amazing – the growth we’ve experienced and the message we’ve delivered is something I’m very proud to represent. I can’t wait to see what the next ten years bring.”   


“We’re  very proud of our  ten-year track record of providing products that have become mainstays in people’s pleasure. said Wicked Sensual Care Marketing Director Cassie Pendleton. “At the same time, we are forward-focused on the next decade and have significant plans to continue to deliver innovation to the lubricant category and the industry as a whole”


Wicked Sensual Care is inviting others to celebrate the anniversary of its first release with the new Birthday Cake Water Based Intimate Lubricant. Sweetened with all-natural Stevia, Birthday Cake flavored lubricant combines the rich, delicious flavor of velvety cake with buttercream  frosting. As it embarks on its second decade of business, the months ahead will see Wicked Sensual Care continuing the celebration at various industry events. 


“We have a lot to celebrate,” observed Pendleton. “Coming out with a Birthday Cake flavored lube earlier this year was a fun way of expressing our gratitude for the support that our distribution and retail partners have shown us over the years. We are incredibly thankful for their partnership and we invite them to celebrate this milestone with us.”


With a firm commitment to sexual wellness, beautiful design, and high-quality ingredients, Wicked Sensual Care continues to be a force for innovation in the global intimate lubricant space.


To order Birthday Cake or any Wicked Sensual Care product, reach out to your preferred distributor, WSC sales rep, or email sales@wickedsensualcare.com.


For review samples contact Team@WickedSensualCare.com.




About Wicked Sensual Care

Crafted to enhance intimate adventures, the Wicked Sensual Care collection offers luxurious lubricants and enhancers perfect for partners and solo play. A leader in sexual wellness, Wicked Sensual Care uses exclusive formulas and the finest ingredients to create the highest quality lubricants on the market. Within its elegant and discreet packaging are products that are vegan, cruelty-free, and paraben-free. Wicked Sensual Care is dedicated to producing conscious products that include natural extracts such as olive leaf and aloe, providing additional enrichments for increased comfort and peace of mind.


Wicked Sensual Care’s water-based “Aqua” collection provides long-lasting formulas that satisfy without ever becoming sticky or tacky during use, while the “Ultra” collection uses one hundred percent pure premium silicone to create unsurpassed glide and comfort.


Wicked Sensual Care’s “specialty” products include enhancers & cleaners designed to boost intimacy and heighten sexual health and wellness.


simply™ by Wicked Sensual Care features clean ingredients, including our signature olive leaf extract. With no Propylene Glycol or Glycerin, all simply™ products are 100% vegan, cruelty-free, and paraben-free.


Since its inception in 2012, Wicked Sensual Care has been at the forefront of the sexual pleasure products industry, receiving a multitude of awards each year including Outstanding Lubricant at the ‘O’ Awards, in addition to being recognized as Best Lubricant Manufacturer three times by AVN.


In 2021 the accolades for Wicked Sensual Care’s newest collection poured in. simply™ AQUA, was named Sex Lubricant of the Year by XBIZ, and simply™ Hybrid Jelle received the award for Outstanding Lubricant Product from the ‘O’ Awards. 2021 also saw Wicked Sensual Care honored as Best Enhancement Manufacturer by AVN, an award it earned again in 2022, making it the first pleasure products company in the magazine’s history to receive the accolade two consecutive times.  At the 15th Annual Storerotica Awards in July 2022, WSC received the top honor in its product category, Lubricant Company of the Year.


These acknowledgments continue to shine a spotlight on Wicked Sensual Care and have made the brand a media favorite garnering regular recommendations from Cosmopolitan, Men’s Health, Buzzfeed, Glamour, and more.


Whether consumers are searching for something sexy, therapeutic, or romantic, Wicked Sensual Care can provide the ideal complement to all erotic experiences.


For more information, visit: 






Keywords: Wicked, Wicked Sensual Care, Steve Orenstein, jessica drake, Cassie Pendleton, Jenn Price, Awards, Nominations, 2022, 2021, Birthday Cake, Water Based, Intimate Lubricant, AQUA, Special, Edition, Sexual Wellness, simply, Lubricants, Enhancers, Eat, Sleep, Lube, Repeat, Best Enhancement Manufacturer, 10th Anniversary, Birthday Cake Water Based Intimate Lubricant, Cosmopolitan, Men’s Health, Buzzfeed, Glamour



Share with your friends:

Subscribe to the Wicked Sensual Community Newsletter!

Please enter your name.
Please enter a valid email address.
Something went wrong. Please check your entries and try again.
Posted in

About our author:


9040 Eton Ave, Canoga Park, CA 91304-1616, US